Opinion: Why “PR” is having a renaissance

Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the midst of a renaissance. After a prolonged period of big agency posturing in which everyone wanted to be seen as “so much more”, PR is back on the… Continue reading Opinion: Why “PR” is having a renaissance

60 Seconds with Tyto PR’s Brendon Craigie

Brendon Craigie, co-founder and managing partner at Tyto PR, reveals why the agency has a flexible working model, the most challenging and rewarding aspects of founding a business and what the next big tech innovation will be. What were the challenges moving from running a large agency like Hotwire to then going back to founding… Continue reading 60 Seconds with Tyto PR’s Brendon Craigie

Hotwire Group hires Barbara Bates as CEO

Barbara Bates has been appointed as Group CEO at Hotwire, following the departure of Brendon Craigie in March. Bates was most recently North American CEO of Hotwire following the acquisition of her agency Eastwick, an integrated communications agency in Silicon Valley. Bates will report to Matthew Melhuish, CEO of parent company Enero, and she will… Continue reading Hotwire Group hires Barbara Bates as CEO

March 20 – 24: the most read people news on Gorkana News this week

Your bitesize update on the latest people news and moves featured on Gorkana News this week: Hotwire’s Brendon Craigie steps down Hotwire’s group CEO, Brendon Craigie, announced his resignation this week as he looks to “pursue other interests”. A successor is expected to be announced in due course. In the interim, Hotwire’s global leadership team will… Continue reading March 20 – 24: the most read people news on Gorkana News this week

Hotwire CEO Brendon Craigie steps down

Hotwire Group CEO Brendon Craigie has announced his resignation to pursue other interests. A successor is expected to be announced in “due course”. In the interim, Hotwire’s global leadership team comprising of Alex MacLaverty, Barbara Bates, Andy West, Adrian Talbot and Heather Kernahan, will continue to lead the business and report to Enero Group CEO,… Continue reading Hotwire CEO Brendon Craigie steps down