Betfair appoints CAA Sports to activate FC Barcelona and horse racing partnerships
Betfair has chosen CAA Sports Consulting, a division of entertainment and sports agency Creative Artists Agency (CAA), to activate its global partnerships – including PR [...]
Case Study: Victoria Pendleton Switching Saddles
When Betfair looked to beat its competitors last year, Pitch came up with a year-long campaign which challenged Olympic cyclist champion Victoria Pendleton to abandon the bike [...]