Opinion: How challenger agencies can compete with the big agency networks

Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in the industry, the behemoth agency networks were seen as the only answer. However, times are starting to change. Clients are telling us they want creative excellence… Continue reading Opinion: How challenger agencies can compete with the big agency networks

International Women’s Day: Succeeding as a woman in PR

To celebrate International Women’s Day, Cision spoke to eight industry-leading women, asking them why they went into PR, if they’ve encountered adversity due to their gender, whether the PR landscape is changing for women and what advice they have for women entering the industry. Sarah Hall, PR and marketing agency owner, founder of #FuturePRoof and president… Continue reading International Women’s Day: Succeeding as a woman in PR

60 Seconds with Barbara Bates, Hotwire’s global CEO

Barbara Bates, Hotwire’s global CEO, talks about the brand’s global vision, the importance of investing in people and her greatest achievements. Hotwire unveiled a new brand identity in September. Tell us about the new personality. What does it represent?   I think it’s really important to talk about what a brand means. It’s so much more than… Continue reading 60 Seconds with Barbara Bates, Hotwire’s global CEO

Most read people news on Gorkana News

Your bitesize update on the latest People News and Moves featured on Gorkana News: 21-year-old Ben Jeffries launches new influencer marketing platform Influencer, a new web platform that allows brands to collaborate with social media content creators, has been launched by 21-year-old entrepreneur Ben Jeffries.   Hotwire Group hires Barbara Bates as CEO Barbara Bates… Continue reading Most read people news on Gorkana News

Hotwire Group hires Barbara Bates as CEO

Barbara Bates has been appointed as Group CEO at Hotwire, following the departure of Brendon Craigie in March. Bates was most recently North American CEO of Hotwire following the acquisition of her agency Eastwick, an integrated communications agency in Silicon Valley. Bates will report to Matthew Melhuish, CEO of parent company Enero, and she will… Continue reading Hotwire Group hires Barbara Bates as CEO