Opinion: How challenger agencies can compete with the big agency networks

Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in the industry, the behemoth agency networks were seen as the only answer. However, times are starting to change. Clients are telling us they want creative excellence… Continue reading Opinion: How challenger agencies can compete with the big agency networks

Simon Strand – winner of the 2018 Swedish Cision PR Influencer Award

Simon Strand is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2018 at the Spinn gala in Stockholm last week, Cision’s Oskar Larsson reports. For eight consecutive years, Cision has sponsored the annual PR awards Spinn Galan in Sweden, and as a prominent partner have created a… Continue reading Simon Strand – winner of the 2018 Swedish Cision PR Influencer Award

Daily Mirror’s Nada Farhoud: The relationship is the most important thing

Taking the time to build and maintain relationships is the key ingredient to successful PR-journalist relations. That was one of the key takeaways from the What journalists want discussion at Cision’s CommsCon. In a panel discussion moderated by Richard Griffiths, director, strategic communications at Ketchum, journalists from national and specialist publications agreed that there have… Continue reading Daily Mirror’s Nada Farhoud: The relationship is the most important thing

KFC’s Jenny Packwood: Fill the vacuum with positive news

No one seeks a crisis, but being ready for one is imperative when disaster strikes, a packed audience was informed during the Crisis killers: a reputation management masterclass session at Cision’s CommsCon. In a panel discussion and presentation led by Tom Ritchie, Cision’s VP GTM EMIA, crisis communications experts considered the dangers of letting the media… Continue reading KFC’s Jenny Packwood: Fill the vacuum with positive news

Opinion: Brand purpose is everywhere

Alex Clough, creative strategy director at Splendid Communications, discusses the findings of the agency’s Brands’ permission to speak report into social purpose campaigns.  Shaving brands are turning their backs on the stereotypical ‘real man’ to redefine what it means to be masculine. Mental health awareness is being championed by everyone from car manufacturers to broadcasters. Fashion… Continue reading Opinion: Brand purpose is everywhere

Opinion: Why we’re in the dying days of spin

Steph Bailey, FleishmanHillard Fishburn managing director, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect companies to take a stand on. There has never been a better time to be in PR. Seriously. After long years in the marketing wilderness our discipline is finally getting its turn in… Continue reading Opinion: Why we’re in the dying days of spin

Opinion: Improving PR’s value by proving our value

To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall discussing how analytics and measurement provide the means of improving the performance and value of public relations. The era of PR being focused on media relations are long gone.… Continue reading Opinion: Improving PR’s value by proving our value

Opinion: Why we need to break the “Gender Say Gap”

Abbie Sampson, director of external affairs at Energy UK and Women in PR committee member, outlines why the group has created a female speaker directory to encourage event organisers to have more women speak at events and close as the “Gender Say Gap” between men and women. Gender discrimination has been high on the news… Continue reading Opinion: Why we need to break the “Gender Say Gap”

Cision Insights: Why speed is of the essence in a crisis

Megan Taylor, senior client insights manager at Cision, provides examples from the Cision Insights team illustrating the need for speed when a crisis situation hits.  In order to mitigate the potential negative impact on its reputation, the speed to which an organisation deals with a crisis is critical. To illustrate this point, Cision Insights have… Continue reading Cision Insights: Why speed is of the essence in a crisis

How to communicate about PR measurement

PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including some from the media industry. By Jennifer Sanchis, senior account executive, PRIME Research Richard Bagnall, Chairman of AMEC, recently shared a Forbes article on Twitter titled: “How to… Continue reading How to communicate about PR measurement