Opinion: We must use AI to excel in the next frontier of PR

London, United Kingdom - Tuesday 23 September 2014, CIPR - Training Workshops.

Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The fascinating thing about AI has been the ‘fear’, or at least the idea, that it’s coming after our jobs. Some people have been… Continue reading Opinion: We must use AI to excel in the next frontier of PR

Durex campaign makes a splash thanks to Cision

Durex and Summit have won Best Content Marketing Campaign at the 2018 Performance Marketing Awards, with Cision playing a key role in the campaign’s success. Online retail consultancy Summit designed and delivered the campaign, which saw Durex ‘launch’ faux Sunday roast, fish and chips and tikka masala flavoured condoms on April Fools’ Day. The team created… Continue reading Durex campaign makes a splash thanks to Cision

Foco wins Advicefront’s PR and comms brief

Advicefront, a platform for financial advisers, has appointed fintech content marketing agency Foco to handle its digital communications and PR. Foco has been briefed to deliver a content strategy that helps the firm attract financial planning clients who want to remove time-sapping paperwork and bureaucracy from their businesses. Foco CEO Michael Taggart said: “Advicefront’s vision… Continue reading Foco wins Advicefront’s PR and comms brief

Prostate Cancer UK and Ava Women choose instinct

Men’s health charity Prostate Cancer UK and fertility specialist Ava Women have appointed instinct to raise awareness of the work they do. Prostate Cancer UK has also briefed the agency to drive sign-ups for the March for Men events taking place in seven cities across the UK this Father’s Day weekend. Instinct will target women’s… Continue reading Prostate Cancer UK and Ava Women choose instinct

WIRED: We want to be surprised and surprise our readers

WIRED wants to shine a light on the people driving change across the globe, its senior editor Matt Burgess said today at an exclusive Cision media briefing. James Temperton, the title’s digital editor, highlighted its coverage of Russian trolls and Brexit to illustrate how WIRED provides in-depth analysis, often before a story breaks as hard… Continue reading WIRED: We want to be surprised and surprise our readers