Chris Blackwood, partner at Third City, examines five new pieces of PR tech you can use to simplify your life in communications. Remember the days where you would handwrite a press release, read it to the client over the telephone/Morse code/smoke signals to get sign-off and then hand deliver it the next day on Fleet […]
Our latest round-up of essential PR news, featuring five influencer marketing tips from Golin, account wins for Frank and how technology is revolutionising the comms industry. Why it’s time for CMOs to embrace PR and comms Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. And […]
Brands2Life helped Moonpig’s Valentine’s Day cards to stand out by forming a partnership with NHS Blood and Transplant to send organ donor cards to loved ones. Campaign: Giving Cards With Heart for Valentine’s Day Client: Moonpig PR Team: Brands2Life Timing: February 2018 Summary Some cards mean more than others. To help Moonpig stand out from […]
Trevor Palmer, director at PR agency Tank, talks about the agency’s expansion, linking digital and PR activity and falling for a Vanessa Paradis lookalike back in the nineties. Why did you set up Tank? I was lucky enough to work at an advertising and PR agency called Rock Kitchen Harris. It was Mad Men meets […]
Integrated agency Big Brand Ideas has appointed six new members of staff to work across its various teams following a number of new client wins. Sachin Desai and Anna Nicholls join as senior account director and senior account manager respectively. They will be part of the agency’s client services team looking after all integrated accounts, […]
The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. Discussing the findings of Cision’s 2018 State of the Media report, both White, who works across Now, Women’s Own, Woman, and Women’s Weekly, and Sean Allen-Moy, account director at W Communications and a […]
The Singapore Tourism Board has appointed Four Travel, the specialist travel division of Four Communications, as its new UK PR consultancy. The agency will work closely with tourist board’s London team to develop key messages for its recently-launched Singapore: Passion Made Possible brand strategy in the UK. Jason Chan, area director for Northern and Western […]
Dr James Ohene-Djan, co-founder of reporting network WinkBall and senior lecturer at Goldsmiths University, discusses the rise of sponsored video content. Since the dawn of the digital age, the blistering pace of change in the news and media industry has produced such an enormous revolution that academics and commentators struggle to describe what has happened, […]
IT services company Dimension Data has appointed Golin to showcase its major brand activities and provide it with campaign and press office support in the UK and Ireland. As the company’s lead PR agency, Golin will also help showcase its major brand activities to its target audience, including its Tour de France partnership. The agency […]
The RAF Museum has appointed Engine Group agencies MHP, WCRS and Engine Media to deliver an integrated comms and marketing campaign. The agencies are tasked with increasing visitor numbers at the Museum’s sites in London and the West Midlands by introducing them to new audiences. They will also handle PR and creative around the relaunch […]