This week’s PR news in brief (2-6 April)

Here’s a round-up of the week’s essential PR news, featuring Another World co-founder Lynda Redington, pitching tips from Stylist and the upcoming “Hacks vs Flacks” showdown. Thought leadership Abe Smith, Cision’s EMIA president, examines how Facebook’s recent changes to its news feed algorithm will impact marketers in Marketing Gazette. Interviews Lisa Smosarski, Stylist’s editor-in-chief, detailed how the brand […]

Greenbrook Communications makes six new appointments

Greenbrook Communications has welcomed Matthieu Roussellier back as a director, following his stint at law firm Latham & Watkins. The investment industry consultancy has also recruited James Madsen as a director and Edward Jenkins, Gina Bell and Alex Campbell as consultants and Daniel Oliver has also been promoted to consultant. Roussellier first joined Greenbrook in […]

Pitch Marketing Group to promote horse racing to under-18s

Promotional body Great British Racing has appointed Pitch Marketing Group to promote its Under 18s Race Free initiative, following a competitive pitch. Pitch PR will deliver an overarching brand campaign and narrative, from the big idea through to ambassadors, content distribution and media/influencer engagement. Meanwhile, Pitch Productions will create a new brand identity for Great […]

Michael Stott joins Lansons as head of public affairs

Lansons has appointed Michael Stott, a director of public affairs at Hill+Knowlton Strategies, as its head of public affairs and board director. Stott will join the agency from Hill+Knowlton’s energy and industrials team.  He was previously an associate director at Luther Pendragon and spent three years managing EDF Energy’s public affairs. A former Conservative Party […]

Patricia McDonald joins Weber Shandwick as strategy and insights MD

Weber Shandwick has hired Patricia McDonald, Isobar’s former chief strategy officer, as its UK MD of strategy and insights. McDonald’s career spans over 20 years at many of the UK’s top ad agencies – including BBH, CHI & Partners and Denstu Aegis’ Isobar. At Isobar, she was responsible for transforming the digital agency’s strategic offering […]