Drew Cullen, The Register’s editor-in-chief, talked about the title’s unique positioning, why it values integrity and how it works with PRs at this Cision media briefing.
Joined by senior reporter Kathleen Hall, he outlined how its teams in London, San Francisco and Sydney collaborate to provide rolling coverage to an audience of 9 million unique monthly users.
“We are on the side of the readers,” Cullen explained. “If you just take the tech and say, ‘isn’t that wonderful’ you are doing a disservice to your readers. And if you do a disservice to your readers then you lose them.”
Hall added: “If you write informed, critical things, then you don’t necessarily get the access that other people do. But I don’t think that’s necessarily a bad thing.”
Click here to see the full write-up and discover the essential PR insights we took away from this exclusive event.