In June 2015, as part of National Blood Week, NHS Blood and Transpant launched the #MissingType campaign, the main objective of which was to encourage 40,000 new volunteers to register as blood donors during the month.
Gorkana was tasked with creating a measurement programme to gauge success in a variety of communication areas.
We were awarded three AMEC Awards for our work with NHSBT, including the Grand Prix for most effective media intelligence, research & insights company campaign.
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