Why wine PR doesn’t have to leave you with a headache

Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult challenge in standing out on the shelf. Rachel Watt, account manager at W Communications, shares five ways PRs can gain cut through in one of the… Continue reading Why wine PR doesn’t have to leave you with a headache