Influencer marketing expert Adrian Ma outlined how to incorporate social influencers into your earned media strategy in this Cision webinar.
Instilling newsroom culture into a business will maximise the effectiveness of its corporate communications, the co-founders of corporate comms agency Stampa argued in yesterday’s Cision webinar. James Curtis and Abigail Levene said that every business can follow the lead of brands like Coca-Cola and ING to start treating their comms departments like media organisations. “We believe… Continue reading Why every business can benefit from corporate newsrooms
Kate Hartley, a PR consultant and a start-up business owner, shared top tips for growing businesses in yesterday’s Cision webinar about PR for SMEs and start-ups. As a PR and crisis comms specialist, co-founder at Polpeo and owner and MD at Carrot Communications, Hartley identified the many ways in which SMEs can benefit from PR and… Continue reading Webinar: What SMEs and start-ups can really expect to gain from a PR campaign
Tin Man’s Mandy Sharp and The PC Agency’s Paul Charles will take up Gorkana’s annual challenge today at 3pm (Wednesday 14 December) to identify key PR trends for 2017. Register now. It may sound like a cliche, but it’s important to take a moment at the end of every year to see if you can learn any lessons… Continue reading Webinar: 2016 – a year in PR
Aspectus has launched a new package of services to help firms deal with post-Brexit comms following the launch of its specialist Brexit unit. Its Brexit offer includes media training and Q&A documents to assist clients with post-Brexit messaging as well as a data toolkit designed to help businesses compile data for media consumption. Tim Focas, co-lead of… Continue reading Aspectus expands Brexit services
In an exclusive Gorkana webinar this week, Maria Darby-Walker, Citigate Dewe Rogerson director, and Tim Metcalfe, Investor Focus Communications‘ co-founder and MD, explained how the changing business world, and other factors, are evolving and expanding the role and remit of the financial PR. Both financial PR agencies and in-house comms operators have a greater sphere of influence and are… Continue reading How the role of the financial PR has grown
In a special Gorkana webinar this week, Red Consultancy MD Emily Morgan and Gorkana’s head of insight Paul Hender explained how to write a prize-winning AMEC Award entry ahead of the final entry deadline on 26 February. In order to write a ‘killer’ campaign entry for AMEC, Morgan and Hender believe it’s important that PRs don’t… Continue reading Plan to ensure PR Award entries shine
In a special Gorkana webinar this week, Ketchum directors David Rockland and Kieran Colville explained how the agency helps businesses change, how it measures change communication effectively and, ultimately, how change communication can boost the bottom line for its clients. To create effective change communication, Rockland and Colville insist it is important to set clear… Continue reading Change comms impacts positively on business