Opinion: Why brands need PR to make technology personal

Louie St Claire, Harvard’s Group CEO, argues that tech brands must invest in PR to connect with their audiences and outlines four simple steps to engage tech consumers. Whether for work or play, our connection with tech brands has become increasingly emotional and social. Our smartphones, tablets and laptops are extensions of our personalities, allowing… Continue reading Opinion: Why brands need PR to make technology personal

How to create a powerful media relations strategy for 2018

Media relations is far from dead, Eulogy MD Lis Field argued in this week’s Cision webinar. In fact, it’s more important than ever. While some might view the rise of influencer marketing as a threat to traditional PR and media relations, she said that it’s actually a huge advantage. “All of a sudden, we have a much… Continue reading How to create a powerful media relations strategy for 2018

Cision webinar to reveal the latest trends in media relations

Influencer marketing may have been the big growth story of 2017. But media relations techniques still form the backbone of every great PR strategy. PR will always be about building great relationships – whether you’re pitching a story, following up on the phone or networking with an up-and-coming influencer. That’s why Cision’s first webinar of 2018… Continue reading Cision webinar to reveal the latest trends in media relations

Stephen Waddington predicts 2018 will be a breakthrough year for PR

In this year’s final Cision webinar, Ketchum‘s Stephen Waddington predicted that 2018 will see communicators capitalise on the opportunities new technology is creating. In a wide ranging presentation, the agency’s chief engagement officer outlined what he sees as the key catalysts for change in the industry today. “We’ve seen AI emerge in almost every area of… Continue reading Stephen Waddington predicts 2018 will be a breakthrough year for PR

5 essential PR predictions for 2018

Many will look back on 2017 as a watershed year for PR. The industry has changed dramatically over the past 12 months, with this transformation playing a key role in determining the year’s biggest winners and losers. Influencer marketing has continued its meteoric rise. Over 400 million people now check Instagram every single day, and… Continue reading 5 essential PR predictions for 2018

The niche consultancies out to disrupt the PR industry

The largest PR firms are big for a reason. But in yesterday’s Cision webinar, consultancy and small PR agency founders Jason Nisse and Lizzie Earl argued that smaller agencies are primed to disrupt the industry. Factors like brand and marketing clout and the perception among some companies that it’s “safer” to select big agencies still count in their favour.… Continue reading The niche consultancies out to disrupt the PR industry

Sign up for webinar on niche consultancies and PR disruption

Time is running out for you to sign up to Cision’s “Are niche consultancies disrupting the PR industry?” webinar, which takes place next week on Tuesday 21 November at 3pm. Jason Nisse from The Nisse Consultancy and Munch’s Lizzie Earl will join Philip Smith, Cision’s head of content marketing and comms, to examine the role of… Continue reading Sign up for webinar on niche consultancies and PR disruption

4 essential PR insights from the 2017 Social Journalism Study

From Twitter’s falling popularity to the dawn of a new breed of “social journalist” – Cision’s 2017 Social Journalism Study is packed with insights to help communicators build great relationships with journalists. It’s essential knowledge for anyone in the UK PR industry. So, Canterbury Christ Church University’s Kristine Pole (pictured right), the study’s co-author, outlined… Continue reading 4 essential PR insights from the 2017 Social Journalism Study

The simple “framework” that powers award-winning PR campaigns

Slimming World’s Jenny Caven revealed the proven techniques its PR team used to create and optimise its AMEC award-winning ‘Dream Weight’ campaign in this week’s Cision webinar. With help from Paul Hender, Cision’s head of insight for EMEA, she outlined a simple measurement framework with the potential to enhance the performance of any earned media… Continue reading The simple “framework” that powers award-winning PR campaigns

Last chance to register for Cision’s AMEC measurement month webinar

Slimming World is going to reveal how it boosted its earned media coverage 365% with its AMEC award-winning ‘Dream Weight’ campaign in a Cision webinar tomorrow. Jenny Caven, Slimming World’s head of external affairs, will outline the techniques it used to increase its audience reach 25% and generate 11,000 web sessions in just six weeks. What’s… Continue reading Last chance to register for Cision’s AMEC measurement month webinar