Discover how PR can move from evolution to revolution

At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their fellow professionals to embrace new ways of thinking and working, whether that be through encouraging organisations to fill vacuums, demonstrating the best examples of storytelling, producing the… Continue reading Discover how PR can move from evolution to revolution

The Hook: Our original content separates us from other social publishers

The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural CisionMeets… webinar. Lever, who was joined in the webinar by chief content officer Mike Burton, outlined how the title’s signature original content engaged its audience but was also fun for the… Continue reading The Hook: Our original content separates us from other social publishers

CisionMeets… webinar series launches with The Hook

Cision is thrilled to announce the launch of the CisionMeets… webinar series, which combines its industry-leading media briefings with the webinar format. CisionMeets… webinars will marry the insight-laden Q&A format of traditional media briefings with the visual opportunities and unlimited space for attendees provided by webinars. To help launch this new series, we are delighted… Continue reading CisionMeets… webinar series launches with The Hook

How AMEC’s ‘maturity mapper’ will transform the PR industry

AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar which is available to view below. Having unveiled the tool at the 2018 AMEC summit in Barcelona, Cision’s Paul Hender, FleishmanHillard Fishburn’s Ben Levine and Survey Solutions’ Colin Wheeler… Continue reading How AMEC’s ‘maturity mapper’ will transform the PR industry

How to enhance your PR measurement with ‘maturity mapping’

The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their organisation’s reputation or business objectives. Now, there’s a way to find out if your competitors are beating you at PR measurement… Continue reading How to enhance your PR measurement with ‘maturity mapping’

Fake news is the biggest challenge facing the media today

The rise of fake news has led to journalists becoming much more conscious about what they publish, celebrity content director Jack White revealed in Cision’s latest webinar. Discussing the findings of Cision’s 2018 State of the Media report, both White, who works across Now, Women’s Own, Woman, and Women’s Weekly, and Sean Allen-Moy, account director at W Communications and a… Continue reading Fake news is the biggest challenge facing the media today

Cision webinar to reveal what journalists really want from PRs today

For Cision’s 2018 State of the Media survey, we wanted to discover what the transformation the media has undergone over the past 12 months means for PR professionals. So, we polled 1,355 journalists from across the globe on declining trust in social media, search engines bypassing traditional outlets and more. We’ve published our findings and… Continue reading Cision webinar to reveal what journalists really want from PRs today

Your chance to see the world’s most advanced comms technology in action

You will be blown away by what’s possible with the latest earned media technology. Advances in cloud technology and big data have revolutionised the industry in recent months, leading to breakthroughs that look set to change the way comms professionals work forever. That’s why we’re inviting you to join us for a live demonstration of… Continue reading Your chance to see the world’s most advanced comms technology in action

How to build a tech brand with earned media

Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision webinar. MacLeod said the most successful brands excel in six core areas – original thinking, entertaining ideas, multiplatform content, data insights, ambitious personalities and workforce engagement. “At the end of the… Continue reading How to build a tech brand with earned media

Cision webinar to reveal how to build a tech brand with earned media

Staying ahead in tech PR requires constant innovation. Today’s breakthroughs are tomorrow’s old news, and it can be tough to convey the benefits of complex technologies to key target audiences. But there are also big opportunities for brands that can communicate their propositions in ways that excite and inspire their stakeholders – and this month’s… Continue reading Cision webinar to reveal how to build a tech brand with earned media