Opinion: Why “PR” is having a renaissance

Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the midst of a renaissance. After a prolonged period of big agency posturing in which everyone wanted to be seen as “so much more”, PR is back on the… Continue reading Opinion: Why “PR” is having a renaissance

60 Seconds with Tyto PR’s Brendon Craigie

Brendon Craigie, co-founder and managing partner at Tyto PR, reveals why the agency has a flexible working model, the most challenging and rewarding aspects of founding a business and what the next big tech innovation will be. What were the challenges moving from running a large agency like Hotwire to then going back to founding… Continue reading 60 Seconds with Tyto PR’s Brendon Craigie