How PR measurement saves lives

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In 2017, the government made an announcement that could have been disastrous for stroke survivors throughout the UK. It had decided not to replace the National Stroke Strategy for England when it expired at the end of the year. The Stroke Association argued that stroke is a unique condition requiring its own plan to drive… Continue reading How PR measurement saves lives

The Stroke Association launches new campaign

The Stroke Association has launched a new campaign in England calling on the UK Government to commit to maintaining a national stroke strategy around the treatment of strokes. A New Era For Stroke is borne off the back of research which found that more than a third of survivors in England said they left hospital without a care plan. In May… Continue reading The Stroke Association launches new campaign

AMEC 2016: Anil Ranchod, The Stroke Association’s deputy director for PR and comms

Anil Ranchod, deputy director, PR and comms at The Stroke Association, on integration and relationships being key to measurement and why success is all about impact. The Association for the Measurement and Evaluation of Communication (AMEC) is holding its annual International Summit in London this week (15-16 June). You can follow highlights from the AMEC… Continue reading AMEC 2016: Anil Ranchod, The Stroke Association’s deputy director for PR and comms