Opinion: Why non-execs are PR’s bridge into the boardroom

Scott Addison and Tal Donahue, board director and senior account manager respectively at Infinite Global, argue that communicators should build relationships with non-executive directors to get their voice heard by the board. Given the speed at which reputational issues have risen up the corporate agenda over recent years, the arguments for PR to have a… Continue reading Opinion: Why non-execs are PR’s bridge into the boardroom