Opinion: Why “PR” is having a renaissance

Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the midst of a renaissance. After a prolonged period of big agency posturing in which everyone wanted to be seen as “so much more”, PR is back on the… Continue reading Opinion: Why “PR” is having a renaissance

Finn launches ‘Reinvent PR’ campaign

PR consultancy Finn has today launched a new campaign to provide a “positive boost” to the profile of PR and highlight its importance within the marketing mix. The ‘Reinvent PR’ campaign will run throughout the Leeds Digital Festival this month. The ‘Reinvent PR’ campaign has been launched in collaboration with Finn client digital out-of-home media… Continue reading Finn launches ‘Reinvent PR’ campaign

Flood insurance scheme Flood Re hires Hanover

Flood Re, a national reinsurance scheme which enables those in high flood-risk areas to access more affordable flood insurance, has brought in Hanover Communications to handle its PR and public affairs. Hanover has been briefed to work closely with Flood Re’s chairman, chief executive and senior business representatives to ensure a high degree of public… Continue reading Flood insurance scheme Flood Re hires Hanover