How to communicate about PR measurement

PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including some from the media industry. By Jennifer Sanchis, senior account executive, PRIME Research Richard Bagnall, Chairman of AMEC, recently shared a Forbes article on Twitter titled: “How to… Continue reading How to communicate about PR measurement

How AMEC’s ‘maturity mapper’ will transform the PR industry

AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar which is available to view below. Having unveiled the tool at the 2018 AMEC summit in Barcelona, Cision’s Paul Hender, FleishmanHillard Fishburn’s Ben Levine and Survey Solutions’ Colin Wheeler… Continue reading How AMEC’s ‘maturity mapper’ will transform the PR industry

How to enhance your PR measurement with ‘maturity mapping’

The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their organisation’s reputation or business objectives. Now, there’s a way to find out if your competitors are beating you at PR measurement… Continue reading How to enhance your PR measurement with ‘maturity mapping’

A better way to measure the value of earned media

Earned media is perfectly positioned to solve the critical problems senior marketers face. It generates qualified prospects, identifies potential customers and engages them at the right place and time. By rights, comms should play a far more prominent role in the marketing mix. The reason it doesn’t can be summed up in just three words:… Continue reading A better way to measure the value of earned media

Why PR measurement is as revolutionary as the printing press

Demand for PR measurement services is booming. According to industry analysts Burton-Taylor, analytics is the fastest growing segment within the media intelligence sector. What’s more, the technology driving this measurement revolution is having a transformational effect on the media as a whole, as Nadin Vernon, strategy consultant at PRIME Research, highlighted last night. “Just as… Continue reading Why PR measurement is as revolutionary as the printing press

Opinion: The key growth opportunities for PR in 2018

Zoe Ogilvie, director of BIG Partnership, outlines what she sees as the key growth areas for PR in 2018, including green energy, PR measurement, video content and more. I’m not going to win any prizes for insight or originality by forecasting that the greatest growth for PR agencies in 2018 is going to come from the… Continue reading Opinion: The key growth opportunities for PR in 2018

How the Museum of London boosted its visitor numbers with PR measurement

The Museum of London had a problem. Its Barbican location isn’t easily visible to the public, and for this reason it has decided to relocate that site to Farringdon in 2022. But ahead of the move, it needed to get the word out about its plans. To help with this, Cision partnered with the museum… Continue reading How the Museum of London boosted its visitor numbers with PR measurement

A better way to measure the value of earned media

Earned media is perfectly positioned to solve the biggest challenges senior marketers face. It generates qualified prospects, identifies potential leads and engages customers at the right place and time. By rights, communications should play a far more prominent role in the marketing mix. The reason it doesn’t can be summed up in just three words: lack… Continue reading A better way to measure the value of earned media

Ketchum: Measurement keeps PR at the top of the marketing mix

Erin Salisbury, senior project manager at Ketchum Global Research and Analytics, says PR measurement is essential for identifying the best opportunities, optimising campaigns and demonstrating success to clients. How far would you agree that PR measurement is the key to proving the value of earned media and driving industry growth? PR and communications measurement is… Continue reading Ketchum: Measurement keeps PR at the top of the marketing mix

Language trumps location

I hate to use the ‘T’ word, but the phrase ‘language trumps location’ from the recent AMEC Summit does have a ring to it. Tim O’Brien, General Manager of Global Communications at Microsoft, referenced this point when sharing insights from his own measurement programme. The nature of traditional media has helped to establish a ‘market… Continue reading Language trumps location