Opinion: Lack of CEO engagement in comms impacts business growth

Laura Tallett, director of business and corporate at Speed Communications, discusses the struggle of engaging CEOs in marketing activity and how to overcome these barriers. Gaining buy-in from the senior leadership team is paramount to any successful comms strategy, yet many businesses face challenges when it comes to engaging their CEO in their marcomms programme.… Continue reading Opinion: Lack of CEO engagement in comms impacts business growth