To launch EE’s world first 4G-enabled camera 4GEE, M&C Saatchi PR was briefed to come up with an unforgettable moment to secure national front page coverage. To demonstrate the power of the 4GEE, the agency set in motion a stunt from UK urban adventurer James Kingston to become the first person in the world to… Continue reading Case Study: EE’s 4GEE Action Cam Launch Stunt
When designer wallpaper brand Graham & Brown wanted to launch a National Wallpaper Week, Citypress set in motion a campaign to showcase wallpaper as art, which included a ‘Kinky Vintage’ edition to “get pulses racing in the bedroom” with the help of “sexpert” Tracey Cox and designer Laurence Llewelyn-Bowen. The results? Nation-wide coverage, National Wallpaper… Continue reading Case Study: National Wallpaper Week for Graham & Brown
Preparing the proposal On my first day at Bottle as Content Lead, I was invited into a pitch meeting where we were planning a proposal for a prospective client. By the end of the meeting we had come up with some really promising ideas that would go on to form our proposal. On top of… Continue reading How creating original video won us the pitch
It is a question that is not easily defined. Even PR professionals admit that it is hard to define exactly what PR is. A lot of PRs understand what PRs do but how to sum it up in one definition is a difficult thing. We met with Matt Foster, an Account Director at Waggener Edstrom… Continue reading A bold question – but what is PR?