PR Case Study: Brands2Life – Cards With Heart

Brands2Life helped Moonpig’s Valentine’s Day cards to stand out by forming a partnership with NHS Blood and Transplant to send organ donor cards to loved ones. Campaign: Giving Cards With Heart for Valentine’s Day Client: Moonpig PR Team: Brands2Life Timing: February 2018 Summary Some cards mean more than others. To help Moonpig stand out from… Continue reading PR Case Study: Brands2Life – Cards With Heart

Case Study: The Christmas in July Festival

The Christmas in July team created a collaborative event that enabled journalists and PRs to work efficiently together to launch the year’s Christmas gifts.  Campaign: The Christmas in July Festival PR team: Christmas in July Timing: July 2017 Summary The Christmas in July Festival provided a forum for brands and retailers to showcase top trends and… Continue reading Case Study: The Christmas in July Festival

PR Case Study: Stand Agency – Safer Internet Day

Stand Agency used a survey of young people’s online experiences and Safer Internet Day partners to help amplify the UK Safer Internet Centre’s messages. Campaign: Safer Internet Day Client: UK Safer Internet Centre PR Team: Stand Agency Timing: Tuesday 6 February 2018 Summary The UK Safer Internet Centre (UKSIC) coordinates Safer Internet Day every year… Continue reading PR Case Study: Stand Agency – Safer Internet Day

PR Case Study: DeVries Global – Zippo Flame Art

DeVries Global enlisted fire artist Steven Spazuk to help lighter brand Zippo expand its appeal as something more than a lighter to millennial men. Campaign: Zippo Flame Art Client: Zippo PR Team: DeVries Global, led out of the London office Timing: February 2017 Summary DeVries Global enlisted renowned fire artist Steven Spazuk – a pioneer… Continue reading PR Case Study: DeVries Global – Zippo Flame Art

PR Case Study: Propellernet – Evans Cycles: Return to Gold Hill

Richard Paul, PR consultant at Propellernet, reveals how the agency helped Evans Cycles to promote its electric bikes by visiting the hill made famous by the classic Hovis advert. Campaign: Return to Gold Hill Client: Evans Cycles PR Team: Propellernet (Stephen Baker, Richard Paul, Stephanie Finch) Timing: August 2017 Budget: Under £50k Summary Electric bikes… Continue reading PR Case Study: Propellernet – Evans Cycles: Return to Gold Hill

PR Case Study: Newsfeed PR – There But Not There

Liam Maguire, director at Newsfeed PR, details the success of the agency’s There But Not There campaign for charity Remembered to commemorate the end of the First World War. Campaign: There But Not There Client: Remembered PR Team: Newsfeed PR Timing: Wednesday 28 February Summary Newsfeed PR launched a national campaign to commemorate the centenary… Continue reading PR Case Study: Newsfeed PR – There But Not There

PR Case Study: Flint – Londinium

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Flint helped the City of London Corporation to celebrate the City’s Roman heritage by promoting and driving engagement for its Londinium events. Campaign: Londinium Client: City of London Corporation PR Team: Flint PR Timing: July – October 2017 Summary The City of London Corporation appointed specialist cultural comms consultancy Flint in May 2017 to lead… Continue reading PR Case Study: Flint – Londinium

PR Case Study: Kazoo – The Gfinity Elite Series

Kazoo created a media strategy and a wide range of content to help raise awareness around Gfinity’s Elite Series eSports competition through traditional and social media.  Campaign: Launching the Elite Series: the first eSports tournament of its kind Client: Gfinity eSports PR Team: Kazoo Timing: March – December 2017 Summary Kazoo was tasked with promoting… Continue reading PR Case Study: Kazoo – The Gfinity Elite Series

PR Case Study: 3 Monkeys Zeno – Met Office: Who do you trust?

3 Monkeys Zeno outlines how it partnered with Radio One DJ Scott Mills to bring the Met Office’s sun safety message to new audiences and drive downloads of its weather app. Campaign:  Met Office: Who do you trust? Client: Met Office PR Team:  3 Monkeys Zeno (Adam Clatworthy, Chris Bull, Christine Jewell) Timing: July 2017 Budget: Under £50k… Continue reading PR Case Study: 3 Monkeys Zeno – Met Office: Who do you trust?

PR Case Study: Clarion Communications – The Grand Cork Experiment

Clarion Communications concocted this elaborate social experiment to increase preference for natural cork stoppers among wine drinking consumers. Campaign:  The Grand Cork Experiment Client: APCOR (The Portuguese Cork Association) PR Team:  Clarion Communications Timing: July-November 2017 Budget: £150,000 Summary The ‘cork vs screw cap’ debate runs deep in the wine world.  Clarion entered the debate on behalf… Continue reading PR Case Study: Clarion Communications – The Grand Cork Experiment