60 Seconds with The Academy co-founder Mitch Kaye

Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you decide to found a second agency – The Academy – after previously setting up Mischief? We sold Mischief to Engine in 2011. After the two years’… Continue reading 60 Seconds with The Academy co-founder Mitch Kaye

Morrisons hires Shine @ The Academy

Morrisons, the UK’s fourth largest supermarket chain, has named Shine @ The Academy as its retained brand PR agency, following a competitive pitch. Shine @ The Academy is the second PR agency to be appointed by Morrisons this month after it brought in Cirkle as its product PR agency, as part of a planned review… Continue reading Morrisons hires Shine @ The Academy

Domino’s hands brief to Shine @ The Academy

Domino’s, the world’s leading pizza delivery company, has appointed Shine @ The Academy as its retained consumer PR agency in the UK. Shine @ The Academy, which won the account following a competitive pitch, has been briefed to provide proactive and reactive media relations and brand activation work day-to-day across traditional and social media. The… Continue reading Domino’s hands brief to Shine @ The Academy

The Academy merges with Shine Communications

January 2016: Founding partners of The Academy Mitchell Kaye (left) and Daniel Glover are pictured as The Academy and Shine Communications announce their merger. For further information please contact Mitchell Kaye on mitch@theacademy-pr.com PR Handout - free for editorial usage Copyright: © Mikael Buck

The Academy has merged with Shine Communications to form a new group called The Academy, with Shine becoming its consumer PR arm. The Academy founders Mitchell Kaye and Daniel Glover, who formed their agency in March 2014, have taken a majority stake in Shine Communications. Rachel Bell, who founded Shine in 1998, will revert to… Continue reading The Academy merges with Shine Communications