How AMEC’s ‘maturity mapper’ will transform the PR industry

AMEC’s Measurement Maturity Mapper will help communicators uncover the vital insights they need to build more effective PR campaigns, its creators said in this week’s webinar which is available to view below. Having unveiled the tool at the 2018 AMEC summit in Barcelona, Cision’s Paul Hender, FleishmanHillard Fishburn’s Ben Levine and Survey Solutions’ Colin Wheeler… Continue reading How AMEC’s ‘maturity mapper’ will transform the PR industry

How to enhance your PR measurement with ‘maturity mapping’

The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their organisation’s reputation or business objectives. Now, there’s a way to find out if your competitors are beating you at PR measurement… Continue reading How to enhance your PR measurement with ‘maturity mapping’