Opinion: C-suite confidence levels reveal opportunities for communicators

Rhodri Harries, managing director at Kaizo, outlines the results of the Worldcom Confidence Index and what its findings mean for comms professionals. Confidence is often a key indicator to future success. Will the product perform? Will the team excel? Will the campaign beat all its expectations? How confident global CEOs and CMOs are about their… Continue reading Opinion: C-suite confidence levels reveal opportunities for communicators

How to build a tech brand with earned media

Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision webinar. MacLeod said the most successful brands excel in six core areas – original thinking, entertaining ideas, multiplatform content, data insights, ambitious personalities and workforce engagement. “At the end of the… Continue reading How to build a tech brand with earned media

Kaizo wins Pure Storage brief

Data solutions company Pure Storage has appointed Kaizo to support the brand’s evolution in the UK after a five-way pitch process. Kaizo will help the all-flash data platform vendor to build its profile with senior business and technology influencers in the UK. The company’s evolution will look to expand its 3,700-strong global customer base for its… Continue reading Kaizo wins Pure Storage brief

Kaizo hired to launch Blavatnik Awards for Young Scientists in UK

Kaizo has been hired by the New York Academy of Sciences to launch the Blavatnik Awards for Young Scientists in the UK. The academy says the awards will bring over £10 million of inward investment to the UK scientific community. The Blavatnik Awards was established by the Blavatnik Family Foundation in 2007. It recognises outstanding… Continue reading Kaizo hired to launch Blavatnik Awards for Young Scientists in UK

Kaizo launches world’s first augmented driving device Navdy

Kaizo has been hired for the UK launch of Navdy, which it says is the world’s first augmented driving device. It uses augmented reality (AR) to project information as a transparent image directly in the driver’s line of sight. The device puts maps, calls, messages, notifications, email, music, and car diagnostic information directly in front… Continue reading Kaizo launches world’s first augmented driving device Navdy

Tech journalist Adam Hartley joins Kaizo

Kaizo has hired TechRadar’s launch news editor, Adam Hartley, as its first head of editorial, as the agency looks to strengthen its content offering. Hartley is an NCTJ-trained journalist and PR consultant. He was launch news editor of TechRadar.com, one of Europe’s leading tech websites, and has since contributed to titles including Flipside – the IET’s science… Continue reading Tech journalist Adam Hartley joins Kaizo

Kaizo wins network provider Brocade

Network solutions provider Brocade has appointed Kaizo as its EMEA PR agency as part of a global overhaul of its comms strategy. Kaizo will lead Brocade’s EMEA comms strategy, working closely with newly-appointed Ogilvy PR in the US and Havas Worldwide Siren in the APAC region (Asia-Pacific). The agency’s remit includes an EMEA content and co-ordination role,… Continue reading Kaizo wins network provider Brocade