Daily Mirror’s Nada Farhoud: The relationship is the most important thing

Taking the time to build and maintain relationships is the key ingredient to successful PR-journalist relations. That was one of the key takeaways from the What journalists want discussion at Cision’s CommsCon. In a panel discussion moderated by Richard Griffiths, director, strategic communications at Ketchum, journalists from national and specialist publications agreed that there have… Continue reading Daily Mirror’s Nada Farhoud: The relationship is the most important thing

Meet the Journalist: The Brighton Beezer publisher, Ilana Fox

Ilana Fox, the woman behind The Brighton Beezer, tells Gorkana’s Ona Zygaviciute about why she launched the publication, what makes it unique – and the role print journalism has to play in the modern media landscape. What makes The Brighton Beezer unique? What inspired its launch, and why now? We concentrate on stories from and about… Continue reading Meet the Journalist: The Brighton Beezer publisher, Ilana Fox

How PRs can help when journalists are worried about trust in the media

Journalists across the world are showing concern about a perceived declining trust from the general public, but CNBC’s Arjun Kharpal and PLMR’s Ollie Lane say the media must work together to build trusted brands. After 2016’s seismic political events the media has had some problems with trust, in particular as a result of the fake… Continue reading How PRs can help when journalists are worried about trust in the media

The PRs benefiting from the rise of ‘good news’

This summer, The Guardian has become the latest publication to focus on news with a ‘positive’ spin, joining the likes of Huffington Post and the short-lived New Day, as well as Upworthy and Positive News. PR agencies Bottle, Polygon PR and PHA Media discuss how they have used the trend to get a boost for their… Continue reading The PRs benefiting from the rise of ‘good news’

OPINION: Pearson’s Brendan O’Grady on why education stories matter

Pearson’s head of financial and corporate communications, Brendan O’Grady, discusses why education is ‘the great global growth story of the next decade’ and why PR has a duty to raise awareness of stories within the sector. Education journalists are feeling squeezed. As  the BBC’s Sean Coughlan wrote recently, and PR colleagues confirmed to Gorkana, like many… Continue reading OPINION: Pearson’s Brendan O’Grady on why education stories matter

White Paper: 9 key insights into journalism and social media in the UK

Gorkana’s latest White Paper: 9 Key Insights Into Journalism and Social Media in the UK, based on an annual survey, shows that social media, and the way that it is used by journalists, is changing. This year’s findings show that, for instance, while journalists continue to use social media widely, the way they use and think about the… Continue reading White Paper: 9 key insights into journalism and social media in the UK

Willis Towers Watson Media Awards unveil winners

The winners of the 11th annual Willis Towers Watson Media Awards were announced last night at a ceremony held in London. Arash Massoudi, M&A and corporate finance correspondent for the Financial Times, won in the ‘M&A Journalist of the Year’ category at the awards, which celebrate excellence in business journalism in the areas of human resources… Continue reading Willis Towers Watson Media Awards unveil winners

MHP’s Adam Batstone on ‘moving to the darkside’

BBC veteran Adam Batstone on the best aspects of his new role as director of digital at MHP, what leads to a successful digital strategy and journalists behaving badly. You spent 20 years as a journalist for the BBC, what has the jump to PR been like? An interesting and occasionally traumatic experience – The BBC gets… Continue reading MHP’s Adam Batstone on ‘moving to the darkside’

Gorkana meets…The Independent and Evening Standard

Simon Neville, retail correspondent at The Independent and the Evening Standard on tackling zero-hour contracts, being naturally cynical and standing up for the little guy. What is your remit at the paper, and what will you and won’t you cover? I am the retail correspondent for the Evening Standard, The Independent, The Independent on Sunday,… Continue reading Gorkana meets…The Independent and Evening Standard