AI and the future of sentiment analysis in PR

Jason Edelboim is President of Cision Americas where he oversees sales, customer service and operations for the US, Canada and Latin America, as well as Cision’s Global Product organisation. He is responsible for developing and executing the company’s go-to-market strategy to drive revenue growth and profitability. We have all heard the buzz around machine learning… Continue reading AI and the future of sentiment analysis in PR

Abe Smith: I can see clearly now…

It’s 7:00 am on a Tuesday and the day breaks, not with the sun or a warm cup of java, but with the sterile “X” of that iconic green productivity staple known as Microsoft Excel staring me in the face. As a business leader driving a large organisation in Europe, like so many other executives,… Continue reading Abe Smith: I can see clearly now…

Opinion: Reputation management tips to help you sleep at night

Neil Bayley, director of corporate brands at Good Relations, says reputation management is as important as ever – and outlines two opportunities to help business leaders strengthen the resilience of their brands. What keeps you awake at night? For most of us, there’s a long list from the mundane to mystical. But right now, business leaders… Continue reading Opinion: Reputation management tips to help you sleep at night

Opinion: It’s no accident that influencer marketing is on the rise

Targeting niche influencers can yield far greater results than getting coverage in the mainstream press, argues supercar vlogger Mr JWW. Successful marketing campaigns depend on getting your product or service in front of the right kind of audience – and getting true value for money to gain that exposure. One of the issues with conventional… Continue reading Opinion: It’s no accident that influencer marketing is on the rise

Opinion: Layer up to stop your media relations going cold

Launch director Niki Wheeler outlines why it’s important to brainstorm multiple angles for the same story to achieve maximum media coverage. When it comes to media relations strategy, we often talk to clients about “layering up” for success. Considerable planning must to go into a media relations approach if it’s to withstand breaking news in… Continue reading Opinion: Layer up to stop your media relations going cold

Opinion: Fake news is good news for communicators

James Staunton, partner at Instinctif Partners, argues that fake news could actually breathe new life into media relations and communications in general. Fake news has been a huge topic in the media ever since the use of the term exploded in the last quarter of 2016, courtesy of US Pumpkin-In-Chief Donald Trump.  But a new white… Continue reading Opinion: Fake news is good news for communicators

Opinion: PR mentorship is a win-win deal for everyone involved

Whether for the mentor, mentee or the organisation itself – PR mentoring is win-win for all, says Mazar Masud, senior consultant at Powerscourt and Taylor Bennett Foundation trustee. From religious prophets to secular thinkers, from ancient philosophers to political leaders, all have settled on the one truth that helping others is a uniquely satisfying experience.… Continue reading Opinion: PR mentorship is a win-win deal for everyone involved

Opinion: Why today’s consumers demand live content across platforms

Nicholas Lazarus, co-founder of Sassy Films, describes the ever-changing nature of broadcast media and how consumers are increasingly migrating towards social networks for “live” content. There’s been a clear rise in the popularity of live streaming in recent years. Thanks to the proliferation of social media and smart devices, everyone has become connected. From Snapchat… Continue reading Opinion: Why today’s consumers demand live content across platforms

Opinion: How IR professionals can make CEO

Motion of moving modern escalator way to success business; Shutterstock ID 102445645

Oskar Yasar, managing partner of Broome Yasar Partnership, shares his views a pressing issue for ambitious investor relations and corporate affairs leaders: how communicators can reach the top of the career ladder. We have seen a transformation in the credibility, perception and positioning of investor relations and corporate affairs leaders over the past decade. Investor… Continue reading Opinion: How IR professionals can make CEO

Opinion: What future for women in PR?

The future for women in PR will be getting paid the same as men doing the same job and having gender balance in the boardroom, writes Angela Oakes of Global Women in PR. But we’re a long way off this future. In the present, the global global gender pay gap in PR was £12,600, with… Continue reading Opinion: What future for women in PR?