SodaStream hands brand repositioning brief to Alfred
SodaStream, the ‘sparkling water maker’, has chosen Alfred as its lead UK comms consultancy to drive brand repositioning and UK expansion. With operations in 45 countries, [...]
Alfred wins UK comms brief for Neato Robotics
Neato Robotics, a manufacturer of smart robots for the home, has chosen Alfred to handle all UK comms activity, spanning consumer, trade and influencer relations, following a [...]
The Movember Foundation briefs Alfred to run influencer outreach project
The Movember Foundation has appointed Alfred to run an influencer project for this year’s fundraising month, which begins tomorrow (1 November) with three ways to help [...]
Behind the Headlines with Alfred’s Gemma Pears
Gemma Pears, co-founder of PR firm Alfred, on the infectious buzz that only people who work in PR will understand, the fear of her first pitch to a journalist and where she [...]