Cision Insights uncovers 3 reputational risks facing the FMCG industry

The £350 million FMCG industry is changing fast. Shifting consumer preferences, new political pressures and resistance to healthier product ranges are all creating reputational risks for businesses in the sector. With more than 25% of a company’s value linked directly to its reputation, protecting firms against these risks is a key responsibility for communicators in… Continue reading Cision Insights uncovers 3 reputational risks facing the FMCG industry

Why wine PR doesn’t have to leave you with a headache

Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult challenge in standing out on the shelf. Rachel Watt, account manager at W Communications, shares five ways PRs can gain cut through in one of the… Continue reading Why wine PR doesn’t have to leave you with a headache

W wins six-figure brief to promote Ryvita

Ryvita has handed W a six-figure PR, digital and influencer engagement brief, as the British crispbread brand looks to engage with a “new generation” of consumers. W, which won the account following a four-way pitch, aims to generate online content and live PR experiences, it says. To do this, the agency wants to strike brand… Continue reading W wins six-figure brief to promote Ryvita