Opinion: Why I love working with disruptive brands

Emily Keogh, managing director of Palm PR, talks about working with disruptors and why having a disruptive approach to PR is a necessity for communicators. Uber, Tesla, Airbnb, Amazon, Netflix – what do these tech brands have in common? Over the past few years, we’ve seen all of them take consumer experience in their categories and… Continue reading Opinion: Why I love working with disruptive brands

White Paper: Building a disruptive brand

Exploring the PR journey to building a disruptive brand, the latest Gorkana White Paper shows how PRs support the business rule-breakers: from launch to becoming household names. Disruptive brands can be some of the most exciting organisations to work with as a PR, yet their quick growth, impact on social, legal and financial infrastructures and… Continue reading White Paper: Building a disruptive brand