Opinion: How creatives can stand out in a data-driven world

John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR campaigns with cut-through. “I’m more of a creative scientist than just a creative”. This was a phrase I overheard being belched out at a recent industry… Continue reading Opinion: How creatives can stand out in a data-driven world

PRmoment launches Creative Moment to champion creativity

The team behind PRmoment have launched Creative Moment, a new online magazine to showcase creative work. The magazine has been designed as a forum that discusses today’s most exciting campaigns across the creative, advertising, marketing, PR and digital sectors. Leading creatives in these fields will preview, rate and discuss campaigns that are either inspiring or… Continue reading PRmoment launches Creative Moment to champion creativity

Opinion: Why Launch PR is dropping the ‘PR’

Johnny Pitt, founder of Launch and The Creative Shootout, on what is driving the agency’s new positioning and why it is dropping ‘PR’ from its name. Central to our being at Launch Towers is a passion for great thinking, and this week sees us focus our agency positioning around what we call ‘real ideas’. Real ideas are… Continue reading Opinion: Why Launch PR is dropping the ‘PR’

Opinion: The Big Story vs The Big Idea

Emma Hazan, MD of consumer at Hotwire PR, on the creative idea and why it’s the research and insight behind it which dictates campaign success. Author and storyteller Carmine Gallo says: “Ideas are the currency of the 21st Century and stories facilitate the exchange of that currency”. Wise words indeed. Except, we tend to forget one can’t work… Continue reading Opinion: The Big Story vs The Big Idea

White Paper: 3 steps to owning the creative idea in PR

In 2017, PR teams are more comfortable than they have ever been in creating the big ideas and building creative structures that make them leaders in the marketing mix, but many still lag behind creative, media and ad agencies. This does not have to be the case. As this White Paper shows, while there are… Continue reading White Paper: 3 steps to owning the creative idea in PR

Opinion: Four ways to inspire creativity in your PR campaign

“Creativity is the standard that sets people in PR apart”, says Sophie Chadwick, account director at PR and creative agency Peppermint Soda. With the majority of PRCA members citing creativity as one of the most important factors when it comes to winning new business, Chadwick offers four top tips to ensure you don’t lose your “creative… Continue reading Opinion: Four ways to inspire creativity in your PR campaign