What effective PR looks like for SEO
By Jane Cronin, Content Manager, and Maria Bain, Outreach Executive, at Jellyfish. Best practice SEO now incorporates aspects of PR, content and influencer marketing, far [...]
Weber Shandwick’s former tech MD launches content business
Peter Ross, former MD and EVP of Weber Shandwick’s EMEA tech practice, is launching a content writing business Ross Content Writing & Consulting to support corporate, [...]
Gorkana meets…Trinity Mirror
Samantha Cope, creative editorial director at Trinity Mirror, on the rise of content-driven partnerships, immersion sessions with PRs and keeping pace with phenomenal audience [...]