Camera brand Hasselblad hands international brief to Neville McCarthy

Professional camera manufacturer Hasselblad, which celebrates its 75th anniversary this year, has appointed Neville McCarthy Associates to handle its PR and comms activity in the UK, USA, China, Japan, UK, Germany and France. The agency has been briefed to handle all media relations for the brand across traditional and online media, run ‘interactive’ events, identify… Continue reading Camera brand Hasselblad hands international brief to Neville McCarthy

William Grant & Sons hands six-figure brief to Tin Man for its Esoteric whisky portfolio

Independent family-owned distiller William Grant & Sons UK has chosen Tin Man as the UK PR agency for its seven brand Esoteric whisky portfolio, which includes The Balvenie and Monkey Shoulder. Tin Man will be responsible for all creative UK-wide PR campaigns and press office activity for brands including The Balvenie, Monkey Shoulder, Girvan Patent… Continue reading William Grant & Sons hands six-figure brief to Tin Man for its Esoteric whisky portfolio

Moonpig.com hands retained PR brief to Popcorn

Personalised card and gifting retailer Moonpig.com has chosen Popcorn PR as its retained consumer PR agency, following a competitive pitch. The agency has been briefed to position the site as a one-stop-shop for all gifting occasions, with a particular focus on its flower delivery service and product offering. The campaign will include a series of… Continue reading Moonpig.com hands retained PR brief to Popcorn

The Sofitel London St James hires Clementine

The Sofitel London St James hotel has appointed Clementine Communications as the UK PR agency for its Balcon restaurant, The St James Bar and The Rose Lounge, following a five-way pitch. The Sofitel, which is based on Waterloo Place at the corner of London’s Pall Mall, has also briefed Clementine to launch The Balcon’s newly… Continue reading The Sofitel London St James hires Clementine

The Academy merges with Shine Communications

January 2016: Founding partners of The Academy Mitchell Kaye (left) and Daniel Glover are pictured as The Academy and Shine Communications announce their merger. For further information please contact Mitchell Kaye on mitch@theacademy-pr.com PR Handout - free for editorial usage Copyright: © Mikael Buck

The Academy has merged with Shine Communications to form a new group called The Academy, with Shine becoming its consumer PR arm. The Academy founders Mitchell Kaye and Daniel Glover, who formed their agency in March 2014, have taken a majority stake in Shine Communications. Rachel Bell, who founded Shine in 1998, will revert to… Continue reading The Academy merges with Shine Communications

Zoopla appoints Brands2Life to handle integrated consumer PR

Property website Zoopla has brought in Brands2Life to handle its consumer PR, following a competitive pitch. The agency has been briefed to develop creative integrated content for Zoopla, as well as handle traditional press office activity. Work starts immediately and the Brands2Life team will report to Zoopla’s PR manager, Stefanie Midmer. Lawrence Hall, head of… Continue reading Zoopla appoints Brands2Life to handle integrated consumer PR