Opinion: Brand purpose is everywhere

Alex Clough, creative strategy director at Splendid Communications, discusses the findings of the agency’s Brands’ permission to speak report into social purpose campaigns.  Shaving brands are turning their backs on the stereotypical ‘real man’ to redefine what it means to be masculine. Mental health awareness is being championed by everyone from car manufacturers to broadcasters. Fashion… Continue reading Opinion: Brand purpose is everywhere

Opinion: Why we’re in the dying days of spin

Steph Bailey, FleishmanHillard Fishburn managing director, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect companies to take a stand on. There has never been a better time to be in PR. Seriously. After long years in the marketing wilderness our discipline is finally getting its turn in… Continue reading Opinion: Why we’re in the dying days of spin