Opinion: Alex Clough Brand purpose is everywhere
Opinion: Brand purpose is everywhere
Alex Clough, creative strategy director at Splendid Communications, discusses the findings of the agency’s Brands’ permission to speak report into social purpose [...]
Opinion: Why we’re in the dying days of spin
Opinion: Why we’re in the dying days of spin
Steph Bailey, FleishmanHillard Fishburn managing director, corporate, details what the agency uncovered in its recent Dying days of spin report into issues consumers expect [...]