PR Tips

Victoria Cross, managing partner at Instinctif Partners, argues that preparation for a crisis relies on collaborative communications. I chaired a panel debate recently for a [...]

Crisis management plans can be unwieldy, impractical and, therefore, redundant. Jason Nisse, partner at Newgate Communications, tells us why the corporate comms specialist has [...]

Mark Flanagan, senior partner for content and digital strategy at Portland,  believes that there is opportunity for businesses to produce content that informs or entertains, [...]

Chris Lewis’ new book, Too Fast To Think, which launches on Monday (October 3), looks into the industry’s busy, ‘disruptive’ work culture and how it hinders [...]

It’s Freshers’ Week at universities up and down the country and many PRs see this as the golden moment to establish a meaningful conversation between brands and new [...]

Lucinda Kemeny, who recently (19 July) joined British American Tobacco as head of communications of Next Generation Products (NGP), talks about her decision to move in-house [...]

Salamander Davoudi, co-founder and managing partner at Tancredi, explains how Iran’s corporate environment makes it an exciting frontier for PR. Iran is emerging as one [...]

Thanks to technology and social platforms, media is accessible, almost everywhere and, in theory, can be used by every brand. So why do many businesses ignore the basics of [...]

Rory Green, videographer at broadcast PR agency Shout! Communications, talks about video streaming as a valuable tool for PR campaigns and explores live streaming options for [...]

Good Broadcast this week welcomed BBC journalist Jack Baine onto its team as a consultant. Working on programmes including BBC World News TV, BBC Radio 1 Newsbeat and BBC [...]

Traditional media reporting has taken its lead from social media and ‘BuzzFeed speak’ this summer, notes Howard Bowden, media trainer and co-founder of [...]

Sophie Lister, a client director at Hudson Sandler who specialises in corporate storytelling, talks about the value of an employer brand, and shares some tips for engaging [...]

Communicators can deliver content optimised to reach consumers at the right time and in the right format if they put themselves in the driving seat, says Marcus Sorour, [...]

Great British Bake Off returned to the screens last night and, with last year’s average audience comprising more than 12 million people, there is huge opportunity for brands [...]

Gorkana’s PR News Alerts are taking a break for the next two weeks. But never fear, we’ve got something very special for you to mull over during that time. Here are eight top [...]

Jessica Kirby was one of the first to take part in the PRCA’s year-long PR Apprentice scheme back in 2012. Four years later, and now a senior account executive at Cirkle [...]

A good relationship with the CEO is essential for communications directors who want to make themselves heard within their organisation. Kate McFerran, partner at Westbourne [...]

Aliya Vigor-Robertson, co-founder at London-based HR company JourneyHR, explains why PR is a relatively strong industry for female progression, though she emphasises the need [...]