Plan to ensure PR Award entries shine

In a special Gorkana webinar this week, Red Consultancy MD Emily Morgan and Gorkana’s head of insight Paul Hender explained how to write a prize-winning AMEC Award entry ahead of the final entry deadline on 26 February. In order to write a ‘killer’ campaign entry for AMEC, Morgan and Hender believe it’s important that PRs don’t… Continue reading Plan to ensure PR Award entries shine

A guide to influencer marketing

Takumi, a free app which aims to “revolutionise the way brands engage with influencers on Instagram, launched in October 2015. Three months on, and with clients including Lastminute.com and Radley, Mats Stigzelius, co-founder of Takumi, says influencer marketing works when its “raw, honest and personal”. Here he offers five top tips for PRs who are… Continue reading A guide to influencer marketing

Gorkana’s Christmas Pitching guide: 8 top tips on how journalists want to be pitched to

With the final news alert for the year, Gorkana rounds up key learnings from our journalist interviews and media briefings over the last six months to help you get the coverage of your, and your clients’, dreams. Content is EVERYTHING Strong content has to be at the centre of what titles like Metro offers: “Just… Continue reading Gorkana’s Christmas Pitching guide: 8 top tips on how journalists want to be pitched to

Seven top tips for running a successful broadcast campaign

National TV coverage is sought after by many brands and businesses. Claire Palmer, head of UK broadcast at TVC Group, offers her top tips for gaining that piece of “shiny TV coverage”. “What I really want for this one is to get national TV.” Sound familiar? As most PRs know, achieving that golden piece of… Continue reading Seven top tips for running a successful broadcast campaign

PRCA Young Communicator of the Year Andrew Barratt on the three ways you can build your profile in the comms world when starting out

Andrew Barratt, head of Ogilvy Pride UK, is the PRCA’s Young Communicator of the Year, it was announced this week. We asked Andrew for his three top tips on what you need to do to build your profile in the industry when starting out and how awards can help raise awareness of the big issues… Continue reading PRCA Young Communicator of the Year Andrew Barratt on the three ways you can build your profile in the comms world when starting out

Pitch your way to better coverage

Gorkana rounds up key learnings from our journalist interviews and briefings over the last six months to help you get the coverage of your dreams Know the essentials Being familiar with what we publish online and in print is essential, says The Telegraph’s music editor, Bernadette McNulty. The Times’ fashion director, Anna Murphy, says PRs… Continue reading Pitch your way to better coverage

10 pitching tips for Christmas

Pitch your way to more and better coverage in 2015 with these tips from Gorkana briefings and interviews over the last six months. Go with the personal touch Cosmopolitan’s digital beauty editor, Bridget March, likes the personal approach when being pitched to. “Blanket emails tend to be put on the back burner, while something personally… Continue reading 10 pitching tips for Christmas