How to communicate about PR measurement

PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including some from the media industry. By Jennifer Sanchis, senior account executive, PRIME Research Richard Bagnall, Chairman of AMEC, recently shared a Forbes article on Twitter titled: “How to… Continue reading How to communicate about PR measurement

When less is more – how measurement profits not-for-profits

Communications measurement is booming. According to industry analysts Burton Taylor, media analysis (including social media) is the fastest growing segment of the media intelligence market, while the latest AMEC Global Business Study shows that 81% of members are expecting growth in insights services in 2018. The largest corporate brands on the planet are investing significantly… Continue reading When less is more – how measurement profits not-for-profits

Thinking fast and slow

You wouldn’t have thought that forensically detailed accounts of the use of statistics in basketball and “collatoralised debt obligations” in finance would lead to best-selling books and hit Hollywood movies, but that is exactly what Michael Lewis did with Moneyball and The Big Short. It is probably because what seemed to be inconsequential technical minutae… Continue reading Thinking fast and slow

The cuckoo in the nest

When individuals have more influence than the organisations they represent Following her well received speech at the Golden Globes, there was widespread speculation that Oprah Winfrey may run as a Democrat candidate in the 2020 US presidential election. The rationale is that we are living in an age where having a personal brand is important.… Continue reading The cuckoo in the nest

Alexander Mason: insights from Spinn Awards 2017

Cision has had a long term commitment to promoting and supporting the PR industry, which means for the last five years, we’re proud to have been the main sponsor for the annual Spinn Awards. During seven out of the last ten years I have had the opportunity to be part of the judging panel which crowns… Continue reading Alexander Mason: insights from Spinn Awards 2017

People@Cision – Meet Kunal, senior client services executive

People @Cision is our series of interviews that shines a light on some of the fantastic people who work in our organisation, this is Kunal one of our senior client services executives. Tell us a bit about your Cision adventure? I joined Gorkana in April 2014 as a client service executive and after two years… Continue reading People@Cision – Meet Kunal, senior client services executive

Social Insights: Before you sign

You did it! You managed to wrangle a few quid from your Head of Comms to invest in Social Insights for 2017. Well done. (Not that you’re entirely sure what ‘social insights’ really means though… something to do with re-tweets and likes, right?) But now you have a pretty daunting task ahead of you …… Continue reading Social Insights: Before you sign

#SMW16: How brands stay true to their audiences

How do brands stay true to their audiences in a rapidly changing world? Relative Insight and TechHub hosted a panel for Social Media Week that attempted to explore that question. While the discussion itself wasn’t brimming with ideas, it did toss out a few points to explore further. Staying ‘true’ to your audience obviously necessitates… Continue reading #SMW16: How brands stay true to their audiences

Language trumps location

I hate to use the ‘T’ word, but the phrase ‘language trumps location’ from the recent AMEC Summit does have a ring to it. Tim O’Brien, General Manager of Global Communications at Microsoft, referenced this point when sharing insights from his own measurement programme. The nature of traditional media has helped to establish a ‘market… Continue reading Language trumps location