The Olympics 2016: Twitter analysis

The Olympic Games 2016 have sparked conversation on Twitter around the globe as users take to the channel to cheer on their teams – or simply to weigh in on the #greenpool debacle. We analysed the UK’s response to RIO 2016 on Twitter and highlight some of they key findings below. All data was sourced using Gorkana’s Social… Continue reading The Olympics 2016: Twitter analysis

EU Referendum: social media analysis infographic

On June 23rd Britain took part in a momentous referendum to decide whether the country would remain within the European Union or not. 52% of the country decided to vote out. We have created an infographic mapping the social media buzz created by the EU referendum as the two campaigns fought head-to-head in the final… Continue reading EU Referendum: social media analysis infographic

The 2016 AMEC Summit in social media stats

London hosted this year’s AMEC Summit which focused on Making Metrics Matter. The event saw hundreds of international delegates and organisations gather to discuss the latest innovations within the media evaluation industry. The launch of AMEC’s Integrated Measurement Framework and the awards ceremony were key talking points on social media and we have summarised the… Continue reading The 2016 AMEC Summit in social media stats

London Mayoral Elections 2016: Social Media Analysis

The elections for Mayor of London had the capital in a buzz. With the end of Boris Johnson’s reign, many took to social media to discuss who the next successor would be. In primarily a Labour vs. Tory debate, we’ve taken a look at the conversation and selected some key highlights. Infographic produced by Emma… Continue reading London Mayoral Elections 2016: Social Media Analysis

Celebrating the royal birthday

The longest-serving British monarch  Queen Elizabeth II marked her birthday on the 21st April  as she spent much of the previous 90 years: waving to the crowds. It was announced that on 17:30 she had reigned for 23,226 days, 16 hours and approximately 30 minutes – surpassing the reign of her great-great-grandmother Queen Victoria. The… Continue reading Celebrating the royal birthday

Muggles on social media welcome the Wizarding World

The news about the opening of Harry Potter’s Wizarding World  took social media by storm with posts from excited visitors at the opening when even the blazing California sun could not stop the muggles from feeling like they were in snowy Scotland as the wizarding world had been recreated in such exquisite details that it makes… Continue reading Muggles on social media welcome the Wizarding World

April Fool’s Day – don’t trust anything you read…

Google's Mic Drop Minion

Don’t trust anyone today. Don’t trust your neighbour. Don’t trust the news. Expect your yearly lot of pranks, jokes and hoaxes. For today is April Fool’s Day. It is uncertain how April Fool’ Day originated. What is sure is that it’s become a huge opportunity for brands and celebrities to have the world talk about… Continue reading April Fool’s Day – don’t trust anything you read…

Happy Birthday, Twitter!

If you are interested in the latest thinking on the media industry, upcoming campaigns, media analysis, social media and PR planning these are the must-read stories. Twitter moments  Twitter, micro-blogging site and home to some of the most creative brand campaigns and biggest PR fails over the past decade turns 10 today. It might be hard to imagine… Continue reading Happy Birthday, Twitter!

The road to the EU referendum

The heat has been turned up and the campaign has finally kicked off for the June 23 EU referendum on whether the UK should leave the European Union. To map the media buzz surrounding the discussion, we’re launching a special series of infographics on the topic. The data presented in the upcoming posts will feature… Continue reading The road to the EU referendum

Look back at 2015 with Google’s Year in Search

The phrase ‘Whites Against Trump’ became popular on Twitter in December after African American comedian, W Kamau Bell, asked white Americans to step up and criticise white politicians the same way black people criticise black politicians. Seattle mucisian, Heather Bentley, tweeted her support for the hashtag. #WhitesAgainstTrump quickly hit Twitter’s list of top trends, it was used over… Continue reading Look back at 2015 with Google’s Year in Search