PR Case Study: Palm PR – Love at first bite

Palm PR helped Choc on Choc to promote its range of layered chocolates by tying in the company’s products with Prince Harry and Meghan Markle’s wedding. Campaign: Love at first bite: Launching Choc on Choc’s Harry & Meghan Chocolates Client: Choc on Choc PR Team: Palm PR Timing: 2 months Budget: £750 Summary With seasonal […]

60 Seconds with Fusion Media’s Adam Tranter

Adam Tranter, founder of Fusion Media, reveals how he transitioned from being a racing cyclist to an agency founder, why Fusion focuses on endurance sports and what the future holds for cycling. How did you end up transitioning from a racing cyclist to a PR agency founder? Completely by accident. I wish the answer was […]

PR news round-up (23-27 July)

Here’s a round-up of the week’s top PR news – featuring the PRWeek Awards shortlist announcement, changes to Marks and Spencer’s press team and Buchanan’s rebrand. Thought leadership Nigel Sarbutts, founder of freelance network The PR Cavalry, argues that senior comms professionals need to include freelance PRs in their long-term strategies. Juliet Cameron, chief operating […]

PR Case Study: Switched On – The Other Harry & Meghan

Switched On used the hype around Prince Harry and Meghan Markle’s wedding to help promote the Sheraton Grand London Park Lane as a wedding venue. Campaign: The Other Harry & Meghan Client: Sheraton Grand London Park Lane PR Team: Switched On Timing: May 2018 Summary To showcase its suite of art-deco wedding facilities, the Sheraton […]

60 Seconds with RunRagged’s Simon Addy

Simon Addy, owner and director of talent booking agency RunRagged, reveals how PRs should go about working with influencers and which celebrities he’d love to work with. Can you give a brief outline on what RunRagged does? For over 20 years, RunRagged has been helping PRs and brands connect with influencers and A-list talent for […]

PR news round-up (16-20 July)

Here’s a round-up of the week’s top PR news – featuring Ketchum’s Alexandra Marsh, Launch’s new account win with Brewers Fayre and senior hires at Hudson Sandler and Greenbrook. Thought leadership Alexandra Marsh, associate director at Ketchum London, explores how the agency’s Cannes Lions winning #bloodnormal campaign shows that integrated comms can drive societal change. Richard Johnson, who […]

How to map data to storytelling

Just because the amount of data available to communicators is growing, it does not guarantee that all PR professionals automatically glean actionable insights from using it. A joint survey of 400 global communicators by Cision and PRWeek found that nearly 70% believe that they do not have enough data or analytics to properly attribute how […]

60 Seconds with Campaign Collective’s Simon Francis

Simon Francis, a founder member at Campaign Collective, discusses why he created a PR agency as a social enterprise, recent award wins and why it eschews job titles. You’ve recently won the Consultancy of the Year award at the Better Society Awards, congratulations! What did winning the award mean to you? We weren’t just up against […]

PR news round-up (9-13 July)

Here’s a round-up of the week’s top PR news – featuring the CommsCon journalist panel, FleishmanHillard Fishburn’s new division and a new senior hire at FTI Consulting. CommsCon Cision is thrilled to confirm its first finalised panel for CommsCon. Leading journalists Francesco Guerrera (Financial News), Eleanor Mills (The Sunday Times), Josh Newis-Smith (Glamour) and Ellen Stewart (PinkNews) will reveal what they want […]