Louise Hill, head of content at Quill PR, discusses switching from journalism to a content-focused PR role, the importance of content to a business and the big issues facing the financial sector. You’ve just moved from journalism into a PR/content role, why did you make the move and what do you expect the main differences […]
Here’s a round-up of the week’s top PR news, featuring Auto Trader’s #AutoTraderGoals campaign, Speed’s Laura Tallett and new account wins at Milk & Honey and PR Agency One. Opinion Laura Tallett, director of business and corporate at Speed Communications, explores the struggle of engaging CEOs in marketing activity and how to overcome these barriers. Interviews […]
Adam Roland, founder of Heavyweight Sports, discusses why he left talkSPORT to set up the agency, its new Pound for Pound content arm and his favourite PR stunt. What made you decide to move from talkSPORT to set up Heavyweight Sports? Whilst at talkSPORT we discovered that traditional agencies would operate in their own sports, […]
Here’s a round-up of the week’s top PR news, featuring Don’t Cry Wolf founder John Brown, Grifco’s acquisition and new senior appointments at Headland and MWWPR. CommsCon Cision is thrilled to announce that industry heavyweight Sir Craig Oliver, David Cameron’s former director of communications, will headline as CommsCon’s guest keynote speaker. On a day full of discussion about […]
Speed used the idea of a classical music designed for dogs to help promote dog nutrition brand EUKANUBA’s new lifelong wellbeing messaging to its key target audience at Crufts. Campaign: Pitch Perfect for Pawchestra with EUKANUBA Client: EUKANUBA PR Team: Speed Timing: March Summary Speed looked to leverage EUKANUBA’s new brand positioning focusing on lifelong […]
The CIPR Greater London Group will kick-off its annual lecture programme in September with a discussion about the ‘London brand’ and how the capital is being promoted on the world stage. Laura Citron, CEO of London and Partners, will deliver an exclusive Cision-sponsored guest lecture, which will take place at Prince Philip House on Thursday […]
Natalie Luke, founder of Aduro Communications, explores the importance of measuring PR output to business objectives, the entrepreneurialism of ex-Shine staff and the importance of flexible working. You, like a number of others, set up an agency after working at Shine. What is it about the agency which gives staff confidence to build their own […]
Here’s a round-up of the week’s top PR news, featuring account wins at The Lifestyle Agency, Eulogy’s new MD and Authentic Ibiza PR’s expansion. Thought leadership Kajal Bakrania, founder of Just Sawse, explores the cycle of influencer marketing and the ways which brands will need to secure their services as the sector evolves. Interviews Adrian Wells, director of marcomms […]
Cision is thrilled to announce that industry heavyweight Sir Craig Oliver, David Cameron’s former director of communications, will headline as CommsCon’s guest keynote speaker. Currently a senior managing director at Teneo Blue Rubicon, Oliver oversaw the former prime minister’s comms strategy for the majority of his time in office. He assumed the role at a […]
Adrian Wells, director of marcomms and ticketing for the Cricket World Cup 2019, discusses the local organising committee’s strategy to promote next year’s tournament. What are the key aspects of your marcomms strategy for the Cricket World Cup? Our goal is to deliver the ‘greatest ever cricket celebration’ to both a domestic and international audience. […]