Cision panel: Communicators must combine art and science

Communicators need to harness a combination of data and instinct in order to create successful campaigns, industry experts said at last night’s exclusive discussion event in London. Ruth Yearley, Ketchum’s insight and strategy director, and Paul Hender, head of insight at Cision, argued the merits of data and instinct in front of an engaged audience at the […]

John Mahoney joins Hotwire as chief client officer

Hotwire has appointed John Mahoney as its first chief client officer. The role will be entirely focused on delivering exceptional campaigns and experiences to its clients, addressing the challenges faced by CMOs and their brands and putting business results at the centre of relationships with clients. Mahoney was previously vice president, client partner at Sapient Razorfish […]

CYBG appoints Powerscourt and Hanover

Challenger bank CYBG has awarded its UK financial and corporate comms brief to Powerscourt, in partnership with Hanover, after a competitive pitch process. Powerscourt will assume responsibility for CYBG’s corporate and financial comms, while Hanover will manage the bank’s public affairs. The joint operation will be led by Powerscourt managing partner Victoria Palmer-Moore and Laura […]

Rooster oversees China Airlines’ UK return

China Airlines has appointed Rooster PR to handle PR and digital comms ahead of its return to flying in and out of the UK. It has also hired Aviareps as its UK General Sales Agent. Rooster will manage the airline’s press office and will promote the new service through traditional and digital media campaigns. The carrier […]

Lucre to help launch Beyond Escapes

New travel company Beyond Escapes has appointed The Lucre Group, following a competitive pitch process, to help promote the brand ahead of its UK launch in December. Lucre will help to raise awareness and provide other marketing activity ahead of the launch, including media blogger and influencer engagement, site launches, news campaigns and social media support. […]

Velcro Companies appoints new chief corporate affairs officer

Velcro Companies has appointed Tristan Peniston-Bird as its chief corporate affairs officer. Based in London, Peniston-Bird will work closely with the company’s regional businesses and senior leadership team to “build and strengthen global stakeholder relationships and help realise the business’s ambitions”. He was most recently global financial service company Euroclear’s head of communications and marketing, […]

This week’s PR news in brief (9-13 October)

Here’s a round-up of the essential PR news stories, people news and account wins that have been announced over the past week. Account wins The Media Production Show has appointed Bubble Communications to provide PR support – including exhibitor promotion, running the onsite press office at the event and providing integrated comms services to position […]