Discover how PR can move from evolution to revolution

Discover how PR can move from evolution to revolution

At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output.

They encouraged their fellow professionals to embrace new ways of thinking and working, whether that be through encouraging organisations to fill vacuums, demonstrating the best examples of storytelling, producing the best social campaigns and even how to navigate through a crisis.

There were also examples of how new technology and better measurement is set to revolutionise earned media, helping the sector to secure investment closer to that seen across paid and owned media.

This earned media revolution is set change the way communicators work. But what will it actually look like?

How does PR move from evolution to revolution?


On Tuesday 11 December, our latest webinar will explore what being part of the earned media revolution actually means. How does PR move from evolution to revolution? will examine the key themes which emerged from a day of discussion, insight and debate and examine the future of earned media.

We’re delighted to be joined by CIPR Artificial Intelligence in PR panel member Kerry Sheehan, MoneySavingExpert senior press officer Katie Watts and SE10 senior account director Hannah Kitchener.

Moderated by Cision business development manager and CommsCon master of ceremonies Flora Edward, this webinar will see Sheehan, Watts and Kitchener discuss the insights from CommsCon which resonated with them, the challenges facing the industry, the future of earned media and what key takeaways from the event they will be integrating into their 2019 comms strategies.

The trio will cover a range of subjects, including how advancing technology is changing the industry, why engagement with journalists and influencers needs to be smarter and what a revolution in PR measurement will do for the industry.

To hear what they have to say and what effect the earned media revolution will have on you, sign up to How does PR move from evolution to revolution? by using the button below.

Register here

By Alister Houghton

Alister writes about the PR and comms industry as content marketing manager at Cision. Send case studies, press releases and story pitches to alister.houghton@cision.com