Cision’s Alex Hunter to join PRWeek influencer session

Alex Hunter, Cision’s head of sales and relationship management – agency, will moderate a panel discussion at PRWeek‘sMaking Influencers Work For You‘ breakfast briefing on Tuesday 25 September.

The Cision-sponsored event will encompass four sessions which explores what it takes to create truly standout influencer marketing campaigns. Hunter will moderate the morning’s final session: Choosing the right influencers to maximise return on investment.

He will lead a discussion which will examine how to create and maintain long-lasting relationships, how to balance the need for reach against influencers who are right for the brand and how to utilise social platforms to get the best from influencers.

Hunter will be joined on stage by influencers and BBC Radio 1 podcast presenters, Niki & Sammy, Karmarama social and influencer lead Katie Hunter, Manifest Group founder and CEO Alex Myers and Stephen Farrell, influencer marketing strategist at The Communications Store.

Hosted at the Regent Street Cinema by PRWeek‘s editor-in-chief, Danny Rogers, the breakfast briefing will feature a number of sessions designed to hone communicators’ influencer marketing strategy by examining all aspects of the discipline.

In addition to the session chaired by Hunter, delegates will hear how they can spot fake influencers and bots, discover how best to measure campaign success and hear from regulators on when and how to label content.

More information on the securing tickets and the full event agenda to this exclusive breakfast briefing can be found here.

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