This week’s PR news in brief (23-27 April)

PR News in Brief

Here’s a round-up of the week’s essential PR news, featuring Cision’s 2018 State of the Media report, a new initiative from Launch and 3 reputational risks facing the FMGC industry.

State of the Media

The majority of UK journalists may agree fake news is making people more sceptical about the content they read. But a startling 93% are unsure what it means for their publication – or think its impact has been “neutral”.

That’s one of the key findings of Cision’s 2018 State of the Media survey.

Cision's 2018 State of the Media report - fake news chart
Our findings reveal that most journalists think fake news will make people more sceptical about what they read

To find out how perceptions of the media and comms industries are changing, we polled 1,355 journalists from across the globe on the key issues from the past 12 months.

As the world’s leading media intelligence provider, we were able to leverage our unparalleled network of journalists to uncover unique insights from a broad cross-section of media professionals.

Thought leadership

PR measurement technology is as revolutionary as the invention of the printing press, argued PRIME’s Nadin Vernon at PR measurement in practice.

PR measurement in practice with Cision PRIME Research and AMEC
Panellists talk PR measurement at this week’s Cision panel event

With more than 25% of a company’s value linked directly to its reputation, protecting firms against reputational risks is the key responsibility for communicators in the industry – and 3 reputational risks facing the FMCG industry in 2018 will help you do exactly that.

It identifies the top three reputational risks facing the FMCG industry in 2018 and arms you with the insights to safeguard your brand’s reputation in the coming months and years.


Thomas Hewitt speaks to Cision’s Simon Stiel about the challenges of working in journalism as an autistic person and how the industry can improve access for those with autism.

Meet the Journalist: Thomas Hewitt
Thomas Hewitt

James McLachlan, editor at Icon magazine, explains what makes a great front cover, who reads the magazine and how the brand works with PRs.

Account wins

Small batch gin brand Manchester Gin has chosen Clementine Communications to handle its UK media relations activities.

West Country bathroom brand Jaquar has appointed Empica to support its UK marketing programme.

Soho restaurant Bob Bob Ricard has enlisted Dovetail to deliver a series of tasting events and handle the launch event for its sister restaurant, Bob Bob Cité.

Shooting Star has added two East Midlands-based businesses to its client roster – adult home care provider Walnut Care and air conditioning firm Lynx AC.

Measuring the value of creativity

Launch has partnered with Dr Jon White, a member of the CIPR’s Professional Practices committee, to unveil Creative Value, an evaluation model and pricing structure for comms professionals.

The model is designed to improve the reputation of PR and comms, help in-house teams “apply a balanced science” to the pitching process and ensure agencies are paid fairly for “ideas which shift the commercial dial”.

Agency news

Diffusion has launched its second US office. Based in Los Angeles, a seven-strong team will implement campaigns spanning traditional and social media.

Talker Tailor Trouble Maker has been appointed to handle creative communications in the UK for the launch of restaurant Bagatelle London.

As part of its 20th anniversary celebrations, Cirkle has become an employee-owned business, placing 60% of its shares into an Employee Ownership Trust.

People news

Instinct has appointed Laura Nelson as fasion account director. She has eight years’ PR experience and joins from fashion and beauty retailer

Barnaby Phillips, Al Jazeera’s former senior correspondent in London, is now director of comms for conservation group Elephant Protection Initiative.

Consumer journalist Rob Goodman has left The Sun Online and joined Experian as a PR manager.

Prova has appointed of Environmental Bioscience Masters’ graduate Charlotte Ward as junior account executive in its envirotech division.


By Solomon Radley

Solomon writes about all things PR and comms. Send him your case studies, press releases and story pitches at