State of the Media
The majority of UK journalists may agree fake news is making people more sceptical about the content they read. But a startling 93% are unsure what it means for their publication – or think its impact has been “neutral”.
That’s one of the key findings of Cision’s 2018 State of the Media survey.
To find out how perceptions of the media and comms industries are changing, we polled 1,355 journalists from across the globe on the key issues from the past 12 months.
As the world’s leading media intelligence provider, we were able to leverage our unparalleled network of journalists to uncover unique insights from a broad cross-section of media professionals.
PR measurement technology is as revolutionary as the invention of the printing press, argued PRIME’s Nadin Vernon at PR measurement in practice.
With more than 25% of a company’s value linked directly to its reputation, protecting firms against reputational risks is the key responsibility for communicators in the industry – and 3 reputational risks facing the FMCG industry in 2018 will help you do exactly that.
It identifies the top three reputational risks facing the FMCG industry in 2018 and arms you with the insights to safeguard your brand’s reputation in the coming months and years.
James McLachlan, editor at Icon magazine, explains what makes a great front cover, who reads the magazine and how the brand works with PRs.
Measuring the value of creativity
Launch has partnered with Dr Jon White, a member of the CIPR’s Professional Practices committee, to unveil Creative Value, an evaluation model and pricing structure for comms professionals.
The model is designed to improve the reputation of PR and comms, help in-house teams “apply a balanced science” to the pitching process and ensure agencies are paid fairly for “ideas which shift the commercial dial”.
Diffusion has launched its second US office. Based in Los Angeles, a seven-strong team will implement campaigns spanning traditional and social media.
As part of its 20th anniversary celebrations, Cirkle has become an employee-owned business, placing 60% of its shares into an Employee Ownership Trust.
Barnaby Phillips, Al Jazeera’s former senior correspondent in London, is now director of comms for conservation group Elephant Protection Initiative.
Prova has appointed of Environmental Bioscience Masters’ graduate Charlotte Ward as junior account executive in its envirotech division.