The brief will see Good Relations work alongside Nuffield Health’s marketing and comms teams to consolidate the organisation’s gym and hospital offerings under one connected fitness, health and wellbeing proposition.
Sophie Taylor-Roberts, Good Relations’ executive director for health and wellbeing, will lead the account as it leverages specialist teams, including influencer relations and broadcast, to deliver multi-channel campaigns.
Taylor-Roberts said: “Nuffield Health has a unique proposition in the health and fitness space as the only provider delivering a truly connected healthcare offering across both gyms and hospital services. We’re looking forwards to working closely with the internal teams to creatively drive awareness of this offering.”
Janet Morgan, Nuffield Health’s head of external communications and public affairs, added: “We’re excited to begin working with Good Relations to help us increase understanding and awareness of our proposition.
“The Good Relations team has demonstrated integrated thinking and a creative strategy which we’re confident will help us tell our connected health story in this competitive marketplace.”