Tin Man has been briefed to amplify Farmdrop’s “convenience with a conscience” ethos and build awareness of its service as a viable and ethical alternative to supermarket shopping.
The agency will deliver a PR programme, supporting projects and creative consultancy to help drive app downloads and build Farmdrop’s customer base, reaching its target audience of ABC1 young professionals and families.
“There has never been more interest from consumers in understanding the journey behind the products we buy and the food we eat,” said Mandy Sharp, founder of Tin Man. “With such a great story, our job is almost easy. But in a true Tin Man way we will help lead this conversation with a creative yet results driven approach.”
Ben Pugh, Farmdrop’s CEO, added: “We think the way mass produced food is made and distributed is all wrong. We’re five times fresher, twice as fair and a hell of a lot tastier than the supermarkets.
“We needed a PR partner that shares our passion and beliefs and can help us bring this to life through strategic yet creative comms. Tin Man nailed this for us.”