Here’s a round-up of this week’s essential PR news, featuring account wins for ANM Communications and Camron PR, the Suzy Brown Bursary and the latest Cision webinar.
Building a tech brand with earned media
Staying ahead in tech PR requires constant innovation. There are big opportunities for brands that can communicate their propositions in ways that excite and inspire their stakeholders – and next week’s Cision webinar will help you do exactly that.
Marc Chacksfield, TechRadar’s interim global editor-in-chief, will outline how the title established itself as a leading tech brand over the past 10 years. Then, he’ll reveal what titles like TechRadar are looking for in a tech PR pitch.
Then, Kaizo director Steph MacLeod will highlight what sets tech PR apart from other sectors and give her top tips for building a successful tech brand with earned media.
Beth Gaudin, a senior consultant at Forster Communications, argues that wellbeing should be a top priority in PR and outlines how to design a wellbeing strategy that works.
Rory Green, videographer at specialist broadcast agency Shout! Communications, predicts how video content in the PR industry will evolve in 2018.
Launch director Niki Wheeler recalls this year’s Creative Shootout final and breaks down the key PR pitching tips communicators can take away from the event.
The Japan National Tourist Organisation has appointed Henman Communications to deliver a campaign to raise awareness of the country as a tourist destination ahead of next year’s Rugby World Cup. The campaign will run throughout the Six Nations, with former Wales international Shane Williams fronting the promotion.
The Royal Atlantis Residences has selected Relevance International to handle its global PR. The agency will help to promote the company’s new luxury 43-storey hybrid hotel and residential building in Dubai, opening in late 2019.
Mason Williams Communications is launching a bursary in tribute to former colleague Suzy Brown, who passed away in 2017. The bursary is on offer to those looking to enter the consumer PR industry, with a winner selected each year. More information can be found here.
M&C Saatchi PR has appointed Julian Cirrone to the newly formed position of creative director in its CREATE strategic and creative department.
Threepipe has appointed Abigail Hughes as a PR director. Hughes was an account manager at Threepipe in 2009 and re-joins the agency from Red Consultancy, where she led accounts including Huawei UK, Trainline and Heathrow Airport.
London’s Air Ambulance, the emergency service’s charity, has appointed Louise Robertshaw as its director of marketing and communications.
Speed Communications has appointed Sarah Firth to be its first creative director, working across all three of the agency’s divisions.
Cambre Associates has hired EU policy expert Nicolas Gyss to boost expertise in its tech practice to meet client demand.
Lombard International Assurance has appointed Olgert Gorani as head of marketing and communications Europe. He will lead the team responsible for delivering the company’s European internal comms, media relations and marcoms.
The PRCA has promoted Matt Cartmell to deputy director general after five years leading the association’s communications, marketing and events.
The association has also launched its Diversity and Inclusion Guidelines to help improve diversity in the industry. The guidelines can be found here.