Here’s a round-up of the essential PR news stories that have been announced over the past week – featuring Threepipe, the new Cate Blanchett film and highlights from the PR Week Awards.
London-based comms agency Margaret will manage the UK press campaign for the release of Manifesto, a feature film starring Cate Blanchett in 13 different roles. It was directed by acclaimed German artist Julian Rosefeldt.
Powerscourt Group has been appointed as the retained PR adviser to The Honourable Company of Air Pilots, a Livery Company with overseas branches in Australia, Hong Kong, New Zealand and North America.
Yearley opened the debate with an impassioned speech about how instinct was being vilified in the industry. She said people defined as “creatives” were now asking whether she had data to back up her “whims”.
Hender countered that part of the reason earned media practitioners receive far less money than their paid and owned counterparts is that communicators are not speaking in the language of the C-suite: data and measurable results.
Hydra Strategy, the “senior-only” consultancy launched in January 2017, has appointed telecoms, media and technology industry specialist Hugh Davies as a Partner.
Integrated comms agency One has appointed Adam Friday and Louise O’Donoghue as head of digital and PR account executive, respectively.
Taylor Bennett Foundation, the PR training programme for BAME graduates, has appointed Sarah Pinch and John Lehal as its new chair of trustees and vice-chair, respectively.
Leigh Marshall, a former head of communications at the National Centre for Social Research, has joined Good Relations as a senior account director in its corporate PR team.
Clemmie Mason-Pearson has launched Kitten & Shark, a luxury lifestyle PR agency that works with event planners, third party introducers, digital PR and social media professionals to deliver “360 degree” PR strategies.
PR Week Awards
The charity’s nine-strong comms team was tasked with reaching new audiences and giving them reasons to visit its 400+ sites between June 2016 and May 2017.
It rose to the challenge with three campaigns marketing the 950th anniversary of the Battle of Hastings, tackling the issue of clothes moths and pushing for jousting to be named an Olympic sport.
As a result, it saw 500,000 more people visit English Heritage sites than during the same period the previous year.