The Hamilton-based family business has hired the agency in order to secure additional product listings in its 95th anniversary year.
BIG’s Edinburgh consumer team, headed by account director Sarah Bailey, will manage the account. The agency adds Equi’s to a food and drink portfolio which already includes Stoats, Brakes, Mathew Algie and Stewart Brewing.
Bailey said: “Whilst working on the brief from Equi’s we were immediately struck by the rich heritage of the brand, which combined with the exceptional quality of the product made this a really exciting proposition. What’s also exciting is that we have a wide range of flavours to get to know…could be one of the most hotly anticipated client inductions at Big Edinburgh yet!”
David Equi, managing director of Equi’s ice cream, added: “We have some ambitious targets for what is a very competitive sector, but we have full confidence in our product. The PR strategy that Sarah and the team prepared for us completely hit the brief and we can’t wait to get started.”