With a focus on media relations, the agency will target small and medium-sized British businesses expanding into Europe – particularly in technology-related sectors.
Ludo Baynham-Herd, account director in FHF’s corporate practice, will lead the project with Michael Hartt, head of international affairs, as a strategic advisor.
Hartt recently joined FHF to lead its issues management, economic development and country branding work with its portfolio of government agencies and international organisations. He was previously a senior director at Burson-Marsteller UK and vice president at Edelman in Washington, DC.
Hartt said: “Particularly as Brexit draws closer, we are seeing an uptick in countries, regions and cities eager to connect with British businesses and wanting to position themselves favourably in the Government’s future economic and trade plans.
“Flanders is a hidden gem for everything from start-ups to multinational companies, and we are excited to help highlight its advantages to British companies that are expanding on the continent.”
- Pictured: Michael Hartt