The agency’s remit is to drive broader awareness and consideration of Moonpig as an everyday destination for personalised cards, flowers and gifts, not just a site for big calendar events.
Brands2Life’s strategy, which supports the brand proposition to ‘make someone’s day brilliant’, will give ideas and inspiration of how Moonpig can help customers express everyday sentiments, as well as highlighting the retailer’s expertise in newer areas such as flowers and gifts.
Through a combination of integrated campaigns, news generation and shareable content, the programme is designed to evolve perceptions of Moonpig and engage with new audience segments.
The Brands2Life team will report to Peter Hoffer, head of PR and social media at Moonpig.
Hoffer said: “What stood out for us was Brands2Life’s strategic thinking and creative energy. They got where we’re at as a business and as a brand, and what we need to do to from a comms perspective to achieve our ambitions.”
Alex Williams, joint managing director of consumer at Brands2Life, added: “Thanks to that incredibly catchy jingle, Moonpig is a brand that everyone recognises, but not everyone knows that as well as personalised cards, Moonpig also offers some gorgeous bouquets and brilliant gifts.
“We’ve created an exciting programme packed with creative concepts to drive social engagement as well as editorial coverage and help establish Moonpig as a destination for occasions big and small.”